The Snasm font family is an augmentation of some of the ideas employed in late 20th Century modular letterforms including the instrumental typeface designs of Donald Handel. From the late seventies to the early 1990s, there was a logo trend using correspondingly laconic, molded plastic forms. The Pepsi Cola (1987) and Nintendo Super Famicom (1990) logos are good examples of this smooth, high-tech design tactic.

In Snasm, I used spartan, stabilized capitals and integrated them with a spacious lowercase. The payoff is a design which harmonizes with up-to-the-minute electronics gadgetry and current user interface trends. Snasm comes in an advantageous range of weights as well as a set of fastidiously crafted obliques.

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