The 10:10 Diet not only outlines an easy-to-follow 10-week program to lose 10 kilos, but it goes behind the program to explain the science and logic that were used to create it. Devised by clinical nutritionist Sarah Di Lorenzo, The 10:10 Diet outlines the factors that contribute to weight gain and how to eliminate or respond more effectively to them. The roles played by stress, lack of sleep, unhealthy food options, mental and societal roadblocks and other factors are explained in layperson's terms, and Sarah draws from both her own experience as a single mother of three and those of her clients to demonstrate methods to overcome obstacles standing in the way of weight loss. Rejecting the notion of fad diets, Sarah has crafted a manageable, achievable program aimed at people with busy lifestyles who will feel the benefit of a new commitment to their health by the conclusion of the 10-week program, and have the knowledge and understanding to maintain their new habits in the future.