Oreilly - Introduction to Facebook Marketing Campaigns
by Brian Carter | Released December 2011 | ISBN: 9780132984461
Want to get the most out of Facebook's powerful marketing features? This series reviews and guides you through the new Timeline profile, privacy concerns, places, check-in deals, pages, welcome tabs, fan gates, groups, advertising, credits and social plug-ins. Learn how to make your business look more appealing, get more fans, get more people to show up at your physical store, take advantage of affordable and powerful ways to reach new customers, stay on the cutting edge of social marketing, get more website visitors to fan your page, impress visitors with social proof of how customers love your brand, monitor what your competition is doing on Facebook, and how to stay ahead of them. Show and hide more
- Lesson 1: Setting up and leveraging your timeline profile 00:07:24
- Lesson 2: Controlling Facebook Privacy To Reduce Corporate Risks 00:12:06
- Lesson 3: Getting business with Facebook places and deals 00:09:58
- Lesson 4: How To Create An Impressively Branded Facebook Page 00:07:16
- Lesson 5: How to build a welcome tab 00:08:55
- Lesson 6: How to create, grow and manage a Facebook group 00:08:10
- Lesson 7: Taking advantage of Facebook advertising 00:11:32
- Lesson 8: Leveraging the Facebook credits opportunity 00:05:17
- Lesson 9: Social plugins and Wordpress 00:15:12
- Lesson 10: How to analyze your competition on Facebook 00:09:16
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