Oreilly - Why Brands Need a Clear Promise

by Luca de Meo | Released June 2014 | ISBN: 32562HBRHV1032

https://www.oreilly.com/library/view/why-brands-need/32562HBRHV1032/

Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation -- and how to succeed in each. Show and hide more

1. Why Brands Need a Clear Promise 00:06:36
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