by O'Reilly Media, Inc. | Released June 2014 | ISBN: 9781491902219

As one of the more obvious use cases for data and analysis, social media provides vast amounts of real-time information that organizations can put to use—if they know how to make sense of it. In this O'Reilly video collection, several business experts demonstrate how social media can reveal surprising insights about your users and your company. Each video segment comes from presenters at Data-Driven Business Day, a unique feature of the Strata 2014 conference. Show and hide more

1. Data-Driven Marketing and Social Media
   • Introduction 00:01:21
   • Those Numbers Won't Measure Themselves - Farrah Bostic 00:20:51
   • Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage - Susan Etlinger 00:18:23
   • TripIt Uses Data to Organize Itineraries, No Matter Where You Book - Edith Harbaugh 00:11:58
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