Oreilly - Video SEO: Rank Higher in Google and YouTube
by Zach Miller | Publisher: Packt Publishing | Release Date: July 2018 | ISBN: 9781789617368
Search engine optimization for videos. Boost your views, engagement and subscribers in YouTube and your websites instantly.About This VideoLearn how to make a video optimization and the details to improveHighly recommended for people that start and or have some knowledge of video SEOIn DetailYou've got a great video, but nothing has really happened since you posted it online, right? If you feel useless with your marketing, can't get your video to show up in Google, YouTube or other search engines - I'll teach you how to succeed! Even with zero SEO experience, you'll be able to optimize and rank videos like a pro! Why learn SEO for videos? Videos are much easier to rank than text content (about 10-20x easier). 50%+ of searchers click on a video in Google search results.You can double conversion rates whenever a visitor watches a video (collect an email, sell a product, and so on.)So your video can be a great source of traffic and customers but only if your targeted prospects have the opportunity to watch it.
- Chapter 1 : Introduction
- Introduction 00:00:54
- 2 Types of Video SEO 00:08:12
- When to Host on YouTube and Why 00:06:49
- Self Hosting Video Solution 00:04:33
- Video SEO (Google) 00:06:39
- Keyword Planner for Organic & Video Rankings 00:02:18
- Self Hosting = Self-Promoting 00:03:21
- YouTube Video SEO Optimizations 00:04:39
- Find YouTube Tags 00:04:18
- YouTube Auto Suggest for Keyword Research 00:08:02
- Video Sitemap SEO 00:07:03
- YouTube Analytics 00:03:15
- Rules of Engagement 00:06:15
- YouTube Comments 00:02:01
- Video Layout Blueprint 00:10:42
- Black-Hat vs White-Hat SEO for Video 00:04:46
- Create a Playlist for Hard SEO Terms 00:04:49
- YouTube AdSense & Other Monetizations 00:09:34
- Tubular and Other Tool Comparisons 00:04:26
- The Secret of Subscribers in SEO 00:03:01
- VidIQ Extension 00:06:34
- YTCockpit for Keyword Research & Tracking 00:02:48
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