by Chris R. Becker | Publisher: Packt Publishing | Release Date: November 2017 | ISBN: 9781788295109

Expand your knowledge domain on User Experience Design with Business ConceptsAbout This VideoLook into important concepts such as Key performance indicators, UX scenarios, and Experience Gaps.Dive into understanding a User problem, Interact and find ways to reduce themGet acquainted with User Journey and Task Development techniques building Storyboarding Templates and SketchesIn DetailUser Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

1. Chapter 1 : Business and UX
   • The Course Overview 00:03:38
   • Business Needs 00:08:10
   • KPI’s - Key Performance Indicators 00:09:33
   • Persona User Needs and Business Needs 00:08:18
   • Experience Gap 00:06:41
2. Chapter 2 : Problem Definition
   • Users and Business and Problem 00:04:15
   • Write a Problem Statement 00:07:10
   • Iterating the Problem Statement 00:10:38
   • Define a Business Timeline 00:07:31
3. Chapter 3 : User Hypothesis
   • Define User Problemss 00:08:47
   • Write a User Hypothesis 00:07:05
   • Iterate Our User Hypothesis 00:05:58
   • Define User Goals 00:05:47
   • Iterate Surprising Insights 00:07:14
4. Chapter 4 : User Experience Requirements
   • Define Business Requirements 00:05:43
   • Build a Business Requirement Matrix 00:07:38
   • Write a Business Story 00:07:42
   • Identify Technology and Interactions 00:10:40
   • Share Requirements and User Stories 00:05:50
5. Chapter 5 : User Journey, Business Funnel, and Task Development
   • UX and Interaction Through a User Journey 00:06:57
   • Build a User Journey Template 00:10:08
   • Establish Questions and Interactions along the User Journey 00:08:56
   • Build out User Steps in the Business Funnel 00:10:27
   • User and Business Funnel Opportunities 00:06:56
   • Iterate and Share Your User Journey 00:09:13