Oreilly - How to Build a Brand Like Corona

by Rohit Deshpandé | Publisher: Harvard Business Review | Release Date: December 2010 | ISBN: 32562HBRHV1121

https://www.oreilly.com/library/view/how-to-build/32562HBRHV1121/

Rohit Deshpandé, Harvard Business School professor, describes ways that emerging market companies can overcome consumer bias against their products.

1. How to Build a Brand Like Corona 00:13:13

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