by Jaime Levy | Publisher: O'Reilly Media, Inc. | Release Date: December 2016 | ISBN: 9781491967195

This course is part one of user experience (UX) pro Jaime Levy's five part series on UX strategy. It presents a solid framework on the practice of UX strategy and its role in crafting innovative products. Tailored for entrepreneurs, start-up founders, business executives, digital product managers, and UX/UI designers, this video offers an example filled exploration of UX strategy as the must-have nexus between business strategy and UX design.Understand what UX strategy means and why it's crucial for innovative product developmentLearn a proven formula for performing UX strategy based on four essential tenetsDiscover why Lean Startup principles like validated user research are key to UX strategyDeconstruct the Airbnb and Uber apps to learn why they're examples of killer UX designLearn what a value proposition is, why it's needed in UX strategy, and how to create oneExplore the five steps you must take to validate any value propositionDiscover the UX strategy techniques you can use in any work environmentJaime Levy is a UX strategist and designer with 25+ years of professional experience making things interactive and customer friendly for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a mighty interesting bio on Wikipedia.

1. Introduction
   • Introduction to the Practice of UX Strategy 00:01:06
   • Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
2. Why UX Strategy is Crucial
   • UX Strategy Case Study: The Drug Treatment Center 00:07:31
   • A Brief History of UX Strategy 00:01:52
   • Misinterpretations About UX Strategy 00:06:40
   • So What the Hell Is UX Strategy and Why Is it Crucial? 00:02:12
3. The Four Tenets of My UX Strategy Framework
   • Understanding Jaime Levy's UX Strategy Framework 00:05:26
   • Explanation of Tenet 1: Business Strategy 00:07:38
   • Explanation of Tenet 2: Value Innovation 00:09:12
   • Explanation of Tenet 3: Validated User Research 00:09:20
   • Explanation of Tenet 4: Killer UX Design 00:06:34
   • UX Strategy Business Case: Airbnb 00:08:53
   • Top 10 Not-UX Strategies to Avoid 00:01:33
4. Validating the Value Proposition
   • A Personal UX Strategy Anecdote: The Blockbuster Value Proposition 00:03:18
   • Five Steps to Identify and Validate a Value Proposition 00:04:19
   • Define Customer Segments and Their Problems by Creating a Provisional Persona 00:05:55
   • Conduct Customer Discovery to Validate Your Provisional Persona 00:08:20
   • Validating the Value Proposition Recap 00:01:30



9781491967195.Principles.and.Benefits.of.UX.Strategy.part1.OR.rar

9781491967195.Principles.and.Benefits.of.UX.Strategy.part2.OR.rar