by Jaime Levy | Publisher: O'Reilly Media, Inc. | Release Date: January 2017 | ISBN: 9781491967232

This course focuses on the practice and benefits of rapidly creating prototypes that tell the story of your product's value proposition. Doing so makes it possible to identify your product's value innovation, a key tenet of UX expert Jaime Levy's proven formula for creating an effective UX strategy. This is the third installment in Levy's five-course series on how to develop a clear and coherent UX strategy. It is tailored to UX/UI practitioners of any level, product teams and managers, business executives, and startup founders who want to deeply explore the intersection of UX design and business strategy.Learn about value innovation, the Blue Ocean strategy, and their importance in UX strategyDiscover how prototypes can test a product to determine if it's needed in the digital marketplaceSee examples of prototypes including the Mechanical Turk and the Wizard of OzingDiscover how to use storyboards to illustrate and test value innovationUnderstand what key experiences are and how they relate to value innovationLearn to spot the UX influencers who can help define your product's value innovationGet an overview of the hacks you can use to design your prototypesJaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, "UX Strategy: How to Devise Innovative Digital Products that People Want"; and has a fascinating bio on Wikipedia.

1. Introduction
   • Introduction to Creating Prototypes to Test Product Market Fit 00:01:17
   • Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
2. What is Value Innovation
   • Personal Anecdote: The Floppy Disk Magazine 00:04:38
   • Understanding Jaime Levy's UX Strategy Framework 00:05:26
   • Explanation of Tenet 2: Value Innovation 00:09:12
3. The Four Techniques for Value Innovation Discovery
   • The Four Techniques for Value Innovation Discovery 00:09:21
   • Step 4: Storyboarding Value Innovation and Recap 00:07:53
4. Creating Prototypes for Experiments
   • Personal Anecdote: Giving It Your Best Shot 00:05:46
   • Case Study: TradeYa, the Online Bartering Platform 00:05:57
   • What Is an Experiment? 00:02:18
   • Concierge MVP and Mechanical Turk 00:03:42
5. Testing Product / Market Fit by Using Prototypes
   • Testing Product / Market Fit by Using Prototypes 00:11:14
   • Prototyping Experiments Recap 00:02:22