by Jamie Levy | Publisher: O'Reilly Media, Inc. | Release Date: February 2016 | ISBN: 9781491972502

Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative field research. This technique is perfect for for stakeholders and teams with little time or low budgets, but desperate for answers to help determine if the value proposition of their digital product is on target.

1. Conducting methodical guerrilla user research without monkey business 00:35:26