by Jen Matson | Publisher: O'Reilly Media, Inc. | Release Date: November 2015 | ISBN: 9781491935972

User experience designers today understand the importance of using data to drive the design choices made during the software development process. But what types of data do you need? How do you collect it? And what should you do with the data once you have it? In this video, UX design pro Jen Matson shows you how to identify, acquire, and analyze data that not only tells you WHAT your users do when they use your products, but WHY they do it. Understanding the WHY, says Matson, is the key to better design.Discover the design issues that arise when you misinterpret data—or fail to use data, periodUnderstand the kinds of data you need to best inform your design decisionsReview the best data gathering and analysis tools: Google Analytics, Optimizely, and TableauIdentify what your project team should test prior to launchLearn ways to create testable hypotheses by connecting user profiles to project goalsExplore the use of opt-in betas and A/B tests during product roll-outsFigure out if and when your design tests have reached statistical significanceLearn how to use analytics data to validate or modify your designsJen Matson is a UX designer with over twenty years of experience designing and building websites for companies such as Amazon, Comedy Central, LEGO, and T-Mobile. She is currently the Senior UX Designer at RealSelf in Seattle, WA.

1. Introduction
   • The Value of Data 00:03:52
2. Data 101
   • Product Development Without Data 00:11:42
   • Moving to a Data-Informed Process 00:18:25
3. Getting Started
   • Finding Your Baseline 00:17:34
   • Choosing Your Tools 00:31:58
   • Examining Your Process and Team 00:16:06
4. Sample Projects
   • Strategy and Goals 00:24:31
   • Product Planning 00:15:55
   • Design and Development Cycle 00:28:46
   • Launch Approach 00:24:55
   • Post-Test Analysis and Updates 00:15:04
   • Sharing Results 00:04:19
5. Conclusion
   • Conclusion 00:01:38



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