by Josh Bernoff | Publisher: Harvard Business Review | Release Date: June 2014 | ISBN: 3677611110001

Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? In this interactive Harvard Business Review webinar, Josh Bernoff of Forrester Research explains how to find your customer's most powerful mobile moments with a mobile moment audit. You'll also learn to align your business and technology teams to exploit mobile, and turn one-time product sales into ongoing services and engagement.

1. The Mobile Mind Shift: How to Engineer Your Business to Win in the Mobile Moment 00:59:40