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Lynda - Business Development Foundations: Researching Market and Customer Needs
Categories: Tutorials
Lynda - Business Development Foundations: Researching Market and Customer Needs - 697710
Lynda - Business Development Foundations: Researching Market and Customer Needs
Business development is the foundation of economic growth and can jump-start lasting relationships. In this course, Lisa Earle McLeod and Elizabeth McLeod discuss fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients. This, in turn, can prepare you to demonstrate a compelling value case that helps you connect with customers and close more deals.


Table of Contents

  • Introduction
  • 1. Understanding Your World
  • 2. Diving into Your Customer's World
  • 3. Customer Conversations
  • 4. The Five Big Mistakes (and How to Avoid Them)
  • Conclusion

    • Lynda - Business Development Foundations: Researching Market and Customer Needs


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