by Andros T. Sturgeon | Publisher: Packt Publishing | Release Date: April 2017 | ISBN: 9781787281097

Turn your WordPress site into business by getting it search engine-optimizedAbout This VideoLearn how to get your site SEO-ready so it can be found by all the major search enginesSet up an online store or membership site so you can make money from your siteTurn your site into a marketing machine so people will find you and buy from your siteIn DetailWordPress is one of the most popular website-building platforms in use today. It's easy to learn, has great features, and (best of all) it's free.One of the main things you will want to do once your website is done is get it seen by search engines. Search Engine Optimization is a very deep subject and can take a long time to master since it is changing all the time. But there are things you can do to give yourself a better chance at becoming more visible. This course will go over SEO and SEM (Search Engine Marketing) techniques that will get your site seen by search engines.

1. Chapter 1 : Setting Up Your SEO
   • The Course Overview 00:01:33
   • Web Page Structure 00:12:15
   • Setting Up Google Analytics 00:05:46
   • Google Webmaster Tools 00:03:25
   • The Yoast Plugin 00:11:10
   • Submitting a Sitemap to Google 00:02:42
2. Chapter 2 : Plugins that Make Your Site Better
   • W3 Total Cache 00:03:11
   • Wordfence Security 00:03:01
   • Contact Form 7 00:02:47
   • Akismet 00:03:10
   • Jetpack by WordPress.com 00:03:56
   • WooCommerce 00:03:26
   • Google Analytics 00:01:49
   • The Facebook Pixel 00:02:38
   • BackupBuddy 00:03:03
   • Google Web Fonts 00:05:17
   • WP Smush Pro 00:02:35
3. Chapter 3 : Understanding the Importance of Marketing Your Website
   • Simple Rules of Marketing 00:04:06
   • The Types of Marketing You Can Do 00:07:16
   • Targeting Demographics 00:03:43
   • Google Keyword Planner 00:08:21
   • Facebook Marketing 00:16:17
4. Chapter 4 : Building a Landing Page
   • What Is a Landing Page and Why Do I Need One? 00:03:41
   • The Elements of a Landing Page 00:03:19
   • Messaging to Your Demographics 00:04:54
   • Inserting Your Facebook Pixel 00:01:46
   • E-mail Marketing 00:03:45
5. Chapter 5 : How to Get Visitors to Your Website
   • Video Marketing 00:05:37
   • Blogging 00:01:53
   • Podcasting 00:03:36