by Alex Gonçalves | Publisher: Apress | Release Date: November 2018 | ISBN: 9781484242759

With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collection, types of analytics for social data analysis, the analytics process, metrics, dashboards, reporting, tactics and strategy. The goal is to empower the viewer to pursue any objective requiring social data analysis. What You Will Learn:Understand data and how it is collected into analytics for social mediaKnow the different types of social analytics tools and when to use each of themBecome familiar with particular aspects of analytics such as metrics and dashboardsLearn how to best report results and generate a continuous improvement cycle within organizationsBuild an effective strategy to take analytics projects from planning to successEnvision the future of analytics in social media, and what skills will be necessary to adapt to technological and market evolutionWho This Video is For:This video is inclusive and accessible to non-technical viewers as well as experienced analysts.  With digital social channels taking over most of the media today, this series becomes essential for anyone willing to make use of these channels effectively.

1. Overview 00:01:38
2. Introduction to Social Data 00:16:19
3. Analytics in Social Media 00:10:48
4. Introduction to the Analytics Process 00:11:45
5. Metrics, the building blocks for analytics 00:08:53
6. Dashboards, when metrics together begin to tell a story 00:11:47
7. Reports, sharing insights with the world and bringing stakeholders 00:09:59
8. Strategy, how to plan and prepare for success with analytics 00:14:04
9. Tactics, practical aspects and mechanism of a successful strategy 00:19:31
10. Building a continuous improvement cycle using analytics 00:15:24
11. The future of analytics and the skills you will need to stay on top 00:10:31