The transition to remote work has significantly altered our conventional understanding of "normal," especially impacting how sales and marketing teams leverage social media to identify, nurture, and convert prospects. In this course, social selling expert Lorenzo Johnson unveils effective strategies and tactics for utilizing LinkedIn to forge relationships and generate leads, thereby boosting sales. Lorenzo begins by demystifying social selling and demonstrating how to enhance your LinkedIn profile for optimal visibility. He then guides you through activating LinkedIn's creator mode and leveraging its features to expand your reach. Further, Lorenzo delves into the LinkedIn Sales Navigator, showcasing its advantages for compiling a targeted lead list. Lastly, he outlines a methodical approach to conducting strategic outreach on the platform. Completing this course equips you with a thorough understanding of leveraging LinkedIn's functionalities to effectively identify, nurture, and convert prospects, ultimately driving sales growth.

One of the best—and most cost-effective—ways to market your brand and reach your audience is email marketing, and Mailchimp is one of the best solutions. Since its launch as a newsletter service, Mailchimp has constantly added new features and has grown into a robust marketing solution for businesses of all sizes. In this course, Virginia O'Connor takes an in-depth look at all the features Mailchimp has to offer, in addition to its already popular and powerful email marketing tools, from creating landing pages, designing marketing campaigns, and building social media posts. She also shows how to use Mailchimp to better know your customers through surveys and engagement, and how to make your marketing efforts more efficient through personalization, automation, and reviewing Mailchimp analytics.